About Us


In 2017 founding partners John and Chris sought out to introduce a new model of delivering intelligence, advisory, action and results for clients that paced the speed and needs of the market. The pair brings over 30 years of deep discipline expertise, a rich and highly activated industry network, and an uncanny ability to merge discipline, innovation and growth within a corporate infrastructure. It’s driven transformative results for Fortune 100 companies and emerging growth companies alike in their careers and are now doing the same though DWA’s distinctive approach. From Google to garage start-ups, Viacom to VC backed disruptors, and $50B market cap CPGs to pre-seed DTCs alike, our dedicated team of strategists, builders and operators flex to consistently exceed the custom needs of our client partners. 


Christopher Erwin

Named 2016's "New Leaders of Hollywood, Digital" by Variety, Chris brings his five years of New Media expertise and thought leadership as COO of Big Frame / Awesomeness, as well as a strong Finance and Investment acumen from his Banking and Venture Capital experience with Pritzker Capital, Bank of New York Mellon and Waller Capital. Chris founded a Real Estate Investment and Educational community and earned his MBA from The Kellogg School of Management, Northwestern University in 2012.

John Lustyan

15 years of Big Brand expertise, New Media leadership and Entrepreneurship across Entertainment, Gaming, CPG and Retail industries with some of the biggest and most powerful brands in the world including Disney, DreamWorks, Awesomeness, IPG, Nestle and more. Executive roles served across Strategy, Marketing, Business Development, Product Development and General Management disciplines.  John has co-founded multiple DTC companies, most notably Edoughble and earned his MBA from USC's Marshall School of Business in 2010.