Mission

At DOING WORK AS, we do work today to position our clients for tomorrow, accelerating them through challenges and toward milestones. In today’s rapidly evolving, noisy and fragmented marketplaces, companies have two choices: evolve through innovation and disciplined strategy, or die. Our expertise and foresight positions you at the forefront of major marketplace shifts and disruption. Our goal is to prepare you for sustainable success, optimizing your current vision and unlocking new thinking that keeps you ahead of the curve and the competition. We do this through an obsessive adherence to our core values: Speed & Intent, Strategic Discipline, Adaptability & Radical Stewardship.


Chris was an invaluable consigliere for me... from new media trends, to scaling a team, to managing a successful M&A process. He is a constant generator of smart business ideas from content strategies to revenue models.
— Adam Sachs, The Chernin Group EIR & Former Midroll Media CEO

Core Focus & Services

Strategy & Operations

  • Business Cases
  • Financial Forecasting
  • New Market Analysis
  • Monetization Strategies
  • Sales Process Improvement
  • Team & Org Optimization

Direct to Consumer

  • Go-to-Market Plans
  • Brand Development
  • Ecommerce Strategy
  • Consumer Insights
  • Touchpoint Audit
  • UA & Funnel Management

Finance & Capital Planning

  • Budgeting & Forecasting
  • Capital Raising Preparation
  • Board Materials & Presentations
  • Investor Reporting
  • M&A Diligence

Growth & Acquisition

  • Marketing Plans
  • Channel & Tactic Testing
  • KPI Identification & Implementation
  • Content & Media Mix
  • Unit Economics | LTV | CAC

I have had the pleasure of working with John at 3 different companies...Disney, AwesomenessTV, and DreamWorks Animation. I have been consistently impressed with his strategic thinking and forward looking orientation. He also possesses an excellent knowledge of the media marketplace and navigating the sea change in our industry. He is smart, entrepreneurial, and passionate. I would work with him again on any project or role.
— James Fielding, President at Fox Networks Group, Ex-Disney, Dreamworks, AwesomenessTV

Three Options for Engagement

1. Strategic Assessment

We identify your challenges / opportunities & recommend new paths forward.

  • 2 Deep-Dive Sessions

  • Synthesis & Development Process

  • Findings & Recommendations

  • Average Duration 3-4 Weeks

2. IMplementation planning

We advance your strategy to an operationalized execution plan.

  • Stakeholder Intake

  • Goal & Budget Alignment

  • Launch / Roll-Out Planning

  • Average Duration: 1-3 Months

3. CUSTOM SOLUTIONS

We tailor deliverables and timelines to your specific mandates.

  • Average Duration: 1-6+ Months